Privacy Policy
California Consumer Privacy Act (CCPA/CPRA) privacy notice for Superior Artificial Turf. Last updated: placeholder date.
Placeholder content — this notice is maintained by Superior Artificial Turf and will be finalized with legal counsel before launch.
Notice at Collection
- What we collect
- Identifiers, commercial information, geolocation derived from delivery addresses, government ID or resale certificates for verification, internet activity, and inferences.
- Why we collect it
- Order processing, fraud prevention and verification, marketing with your consent, and legal compliance.
- How long we keep it
- As described in Retention Periods below. ID verification records are retained for four (4) years.
- Sale or sharing
- We do not sell or share your personal information.
- Your rights
- Call (619) 717-1342 or email privacy@superiorartificialturf.com.
Categories of personal information collected
In the preceding 12 months, we have collected the following categories of personal information through our quote, free sample, pro partner, sales career, and contact forms, and through ordinary use of this website.
| Category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, postal address, IP address. |
| Commercial information | Products you request quotes or samples for, square footage, estimated order totals, purchase history. |
| Geolocation information | Approximate location derived from the delivery, project, or shipping address you provide. |
| Government identifiers / verification records | Resale certificates, contractor license numbers, or government-issued ID submitted for business or tax-exemption verification. |
| Internet or network activity | Pages viewed on this site, the referring page, and call/text link clicks, collected by us without cookies or fingerprinting. |
| Inferences | Whether you appear to be a homeowner or a contractor, and project interests. |
We do not knowingly collect personal information from children under 16.
Purposes for collecting personal information
Order processing and fulfillment
Preparing quotes, confirming orders, arranging shipping and delivery, and providing customer support.
Fraud prevention and verification
Verifying identity, resale certificates, and contractor licenses, and detecting or preventing fraudulent or unauthorized activity.
Marketing with your consent
Sending calls, texts, or emails about promotions and related offers where you have given consent. Consent is never a condition of purchase, and you may opt out at any time.
Legal and tax compliance
Meeting recordkeeping, tax, warranty, and other obligations, and responding to lawful requests.
We use personal information only for the purposes described here or for purposes reasonably compatible with them. We will provide notice before using your information for a materially different purpose.
Retention periods
We keep each category of personal information only as long as reasonably necessary for the purpose it was collected, or as required by law.
| Record type | Retention |
|---|---|
| ID and resale-certificate verification recordsRetained for four (4) years to support tax-exemption and verification recordkeeping obligations. | 4 years |
| Quote, sample, and order recordsRetained for warranty, accounting, and tax purposes. | Up to 7 years |
| Partner and sales-representative applicationsRetained to evaluate applications and reconsider candidates. | Up to 3 years |
| Marketing and SMS consent recordsRetained to evidence consent and honor opt-out requests. | Up to 4 years after opt-out |
| General website contact messagesRetained to respond to your inquiry and reference prior correspondence. | Up to 2 years |
ID verification records are retained for four (4) years from the date of collection, after which they are securely deleted or destroyed.
Categories of third parties we disclose to
We disclose personal information for business purposes to the following categories of recipients, under contracts that limit their use of the information to providing services to us.
Payment processor
Processing invoices and payments once an order is confirmed.
Wholesale supplier and freight carriers
Fulfilling and shipping your turf order or sample kit to the address you provide.
CRM and marketing platform
Managing your inquiry, follow-up, and consent-based campaigns.
Email and messaging providers
Delivering transactional and, where consented, marketing messages.
Professional advisors and authorities
Disclosures required by law, subpoena, audit, or to protect our legal rights.
We do not sell or share personal information
Superior Artificial Turf does not sell your personal information, and does not share it for cross-context behavioral advertising, as those terms are defined under California law. We have not sold or shared personal information in the preceding 12 months, and we do not sell or share the personal information of consumers we know to be under 16 years of age.
California residents' rights
Right to know
Request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties to whom we disclosed it.
Right to delete
Request deletion of personal information we collected from you, subject to legal exceptions such as tax and verification recordkeeping.
Right to correct
Request correction of inaccurate personal information we maintain about you.
Right to opt out
Opt out of marketing calls, texts, and emails at any time. We do not sell or share your personal information for cross-context behavioral advertising.
Right to non-discrimination
We will not deny you goods or services, charge different prices, or provide a different level of quality because you exercised a privacy right.
How to exercise your rights
Submit a request by email to privacy@superiorartificialturf.com or by phone at (619) 717-1342. You may also text that number or use our contact page.
We will verify your request using information you have already provided to us, such as your name, email address, phone number, or order details. You may use an authorized agent, who must provide written permission from you. We respond within 45 days and may extend once when reasonably necessary, with notice to you.
Calls and text messages
If you provide a phone number and consent, we may contact you by call or SMS about your inquiry and related offers. Consent is not a condition of purchase. Message and data rates may apply, and message frequency varies. Reply STOP to opt out or HELP for help. See our SMS Terms.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure.
Changes to this notice
We may update this notice from time to time. The date at the top of this page reflects the most recent update.
Contact us
Superior Artificial Turf — questions about this notice? Call or text (619) 717-1342, email privacy@superiorartificialturf.com, or reach us through our contact page.