- Effective date
- Pending legal review
- Last updated
- 2026-08-10
- Version
- 1
What Superior Turf Direct collects through superiorturfdirect.com, how we use and share it, how long we keep it, and the choices available to you — including California, Nevada, and Arizona rights.
This is an archived version of this document, published for reference so the terms in effect on the date of a transaction can be verified. Current version.
Placeholder content — each section below is a structural draft to be replaced with attorney-approved final language before this document is relied upon.
1. Notice at Collection #
At a glance
We collect identifiers, commercial information, geolocation derived from delivery addresses, verification records, internet activity, and inferences — to process orders, prevent fraud, market with your consent, and meet legal obligations. We do not sell or share your personal information. Call (619) 717-1342 or email privacy@superiorturfdirect.com to exercise a right.
2. Categories of personal information collected #
| Category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, postal address, IP address. |
| Commercial information | Products you request quotes or samples for, square footage, estimated order totals, purchase history. |
| Geolocation information | Approximate location derived from the delivery, project, or shipping address you provide. |
| Verification records | Resale certificates, contractor license numbers, or government-issued identification submitted for business or tax-exemption verification. |
| Internet or network activity | Pages viewed on this site, the referring page, and call/text link clicks, collected without cookies or fingerprinting. |
| Inferences | Your business type and role in the trade, and project or stock-order interests. |
We do not knowingly collect personal information from children under 16.
3. Purposes for collecting personal information #
- Order processing and fulfillment — preparing quotes, confirming orders, arranging shipping, and providing support.
- Fraud prevention and verification — verifying identity, resale certificates, and contractor licenses.
- Marketing with your consent — calls, texts, or emails you opted into. Consent is never a condition of purchase.
- Legal and tax compliance — recordkeeping, warranty administration, and lawful requests.
4. Retention periods #
| Record type | Retention period |
|---|---|
| Inquiries — contact messages, sample requests, applications | 3 years |
| Quotes, orders, and invoices | 7 years |
| Warranty registrations and claims | Warranty term plus 2 years |
| Website analytics events | 14 months |
| SMS consent and opt-out records | 5 years |
5. Who we disclose information to #
- Payment processor — invoicing and payment once an order is confirmed.
- Freight carriers — delivering your order or sample kit to the address you provide.
- Customer relationship and messaging providers — managing your inquiry and sending transactional or consented messages.
- Professional advisors and authorities — disclosures required by law, subpoena, audit, or to protect legal rights.
We do not sell or share personal information for advertising.
6. Your privacy rights #
- Right to know the categories and specific pieces of personal information we collected, the sources, purposes, and recipients.
- Right to delete personal information we collected from you, subject to legal exceptions such as tax and verification recordkeeping.
- Right to correct inaccurate personal information we maintain about you.
- Right to opt out of marketing calls, texts, and emails at any time.
- Right to non-discrimination for exercising any privacy right.
We respond to verifiable requests within 45 days. Nevada residents exercising rights under Nevada law receive a response within 60 days.
7. How to reach us #
Superior Turf Direct, 420 S. Juniper Street, Escondido, CA 92025. Phone (619) 717-1342. Email privacy@superiorturfdirect.com.